The Shore Sirens
An All women identifying Not For-Profit community of mountain bikers on Vancouver’s North Shore, who are working hard to build an inclusive, progressive space where we feel safe and stoked to shred.
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The Details
Inspired by the North Shore mountains, the colours of the forest, and the community we are connecting with. With full creative control, I developed the branding, web design, and marketing strategy to engage with new community members. From that, merch and marketing materials have helped drive the brand presence within the local community.
The Impact
From May 2023 we’ve accepted 270+ members, grew our social media to 1900 followers, and partnered with 15 brands including Adidas/5.10, Liv Cycling, and Steed Cycles. In 2024 we registered as Not-For-Profit and elected a board of directors to help guide the community for years to come.
Each piece of the marketing strategy was completly organic. With one social media account, I curated content that helped grow our audience. This allowed us to build a private space for our members to connect in an authentic way.